By Staff Reporter
The Tigo Fiesta is almost coming to a climax and it continues to draw attention from thousands of revellers for it’s a moment to savor as the youthful fans get to meet their idols.
To the teenage fans, it is a once in a lifetime opportunity, one that they can’t miss whereas for the artistes who can hardly manage the costs of organizing a countrywide tour, this is just the place to be.
As the show runs across the country, a parallel talent search contest called Tigo Fiesta Super Nyota is another attraction that brings hundreds of youth who believe they have what it takes to succeed musically.
Armed with the belief that they are talented enough to become the next big thing in the industry, the young women and men brave the long queues to be tested by the judges.
Unlike other searches where it is the cash prize that is the main motivation to the contestants, here it is the opportunity of performing at the finale and the potential of a breakthrough in the arts industry
So far several emerging talent has been unearthed at this festival during this year’s festival at almost every stop where the gigs were held.
In the early weeks of the extravaganza Fatuma Msafiri emerged winner and therefore qualifying to perform at the grand finale in Dar es Salaam, a show that is likely to be the crowning moment for the entertainment industry.
She braved it all beating a contest from mostly male contestants who dominated the top five to take home the crown.
In Morogoro Salum Munga, beat 106 who had braved the long queues to face the judges for that moment of glory that every lad looks forward to.
The rather excited Salum was at a loss of words and all he is looking for is the final day, one that he termed as a day of reckoning.
And as the judges admit, at most of the centres the auditions were difficult decision to make, one that could have gone anywhere but it had to come to some of the little details to decide the winner.
At a time when talent search shows aren’t doing that well across the region Super Nyota remains as one of those that have stood the taste of time.
According to organisers the only reason why they came up with the Super Nyota contest was because they realised that stars have to be nurtured and the only way to do that was with a talent search.
Though not many have made it to the top, their products such as Ney Lee, Rachel, Young Killer and most recently Ruby have all become a sensation in the industry with a string of hits.
Organisers believe it is in line with the objectives of the Tigo Fiesta festival which has in the past become a career launch pad for many artistes who would have rather struggled to make it.
According to Tigo’s events manager Hamza Balla this was a deliberate effort because they believe the future of the industry just like in many sectors lie in the hands of the youth who in most cases are overlooked.
“We as Tigo through our platform Tigo Music we have decided to embrace this industry to give the youth employment through entertainment and that is why we uplift these up and coming artistes a helping hand by giving the winners the opportunity to record,” says William Mpinga Acting Marketing Services Manager
In an earlier interview with Ruge Mutahaba the Director of Production and Programming at Clouds Media Group, the festival was founded with the objective of promoting local content and to him it is a celebration of how far local music has come especially the Bongo Flava genre.
“Our objective in the beginning after we set up the Mawingu studios and later the radio station was to promote our home-grown artistes, therefore Tigo Fiesta Super Nyota provides a platform for us to scout for talent,” he told the Beat in an earlier interview.
He added: We started off well, though we are yet to reach the whole country, through Tigo Fiesta we have managed to bring several artistes to the limelight.
Though the talent search was only a later addition to Tigo Fiesta extravaganza Mutahaba says the artistes who grace the final show should have every reason to succeed thereafter.
With almost 13 regions already covered, the search has proved to one of a kind as hundreds of young people show up in the process unearthing talent that would have taken a long time to get noticed.
Tigo Fiesta Super Nyota which is part of the fringe event s will remain as a conveyor belt for the industry for a long time to come in Tanzania.
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